How it works

Once we are both agreed that your hotel is suitable for allergen treated rooms and it's been decided which rooms would be most suitable to transform into virtually allergy free rooms, a team of our technicians will visit your hotel to process the designated rooms. When the required allergen free standard is achieved they will be certified virtually allergy free rooms making them even more appealing to your potential guests.

The '16 Step - Path to purification' process will take approximately 6 hours and 40 minutes for an average sized room, after which it can be classed as a virtually allergy free room and will be ready to receive your guests.

There is no delay, smell or residue that needs to be considered as it is a clean and pure process. Once a room has been treated it will remain stable and free of the vast majority of sleep depriving and allergy causing allergens including mould spores, fungi spores and dust mites and their faeces for around 6 months.

Point of Sale information will be available for use at the front desk, as well as in the rooms, so that your guests will understand the effort you have made in ensuring they have an even more comfortable stay than before. They will also understand why they will nave a far better nights sleep (more than likely superior to that which they have in their own bed) which will give them every reason to return as your guest rather than to a competitors hotel.

The virtually allergy free rooms - 16 Step 'Path To Purification' Process

As a provider of premium hospitality, you work hard to make sure your guests feel like they are your priority in your hotel and are receiving a highly personalised service. Our job is to support you in caring for the well-being of your guests by ensuring they get a great night's sleep, and therefore the best possible experience of your hospitality.

Potential guests need to appreciate the lengths you have gone to In order to cater for those who suffer from allergies or just want to enjoy an enhanced night's sleep that a virtually allergy free rooms provides. Each room will undergo the following process and have explanatory literature displayed in the room for guests to read and understand the real value of the virtually allergy free rooms and why they'll benefit from sleeping in an anti-allergy treated room and using an 'anti-allergy' treated bathroom.

The process is highly innovative and new to the UK, having been successfully proven in hotels in the USA, Germany, Singapore as well as worldwide.

Using the latest technology available, one of our team will go to work to rid each of the chosen rooms of as high a percentage of allergens as is possible. Each room will have its allergens reduced by an average of 97.4% and that will make a huge difference in the quality of sleep your guests enjoy.

The room treatment will include:

Sanitising the air ventilation system, to remove bacteria, mould spores and contaminants from the air ventilation system and prevent contaminants from being circulated into the room.

The cleansing and sanitising of soft surfaces, to eliminate any contaminants that may trigger allergies. Treatment of carpets, fabrics, soft furnishings, curtains, sofa's and the like, will be effected using a mixture of UVC light, HEPA filter vacuum and dry steam. There are no chemicals used and treatments are not harmful to fabrics.

High ozone shock treatment, a powerful method of sanitising mould and mildew, killing bacteria and getting rid of stubborn unwanted odours. It is a powerful and effective way to fresh, odour free indoor air. Bedrooms and bathrooms will be treated at the same time.

An in-room air purification system will render air quality four times cleaner than the threshold suggested for asthmatics by reducing airborne particles, pollen, dust mite faeces, deodorants, perfumes, body sprays and any other allergens within the room.

The virtually allergy free treatment, which dramatically reduces dust mites and their faeces, the biggest cause of bedroom allergies. The bed receives an intensive and thorough purification process, again using a mixture of UVC light, non-chemical spray, high intensity vacuum with HEPA filters and dry steam at temperatures in excess of 150 degrees centigrade. There are no chemicals used and treatments are not harmful to the fabric of the bed.

What you will end up with are rooms that will remain virtually free of the majority of allergens for a period of at least six months. Your guests will experience a fantastic night's sleep in a virtually allergen free room and a feeling of freshness that will ensure they return to your hotel rather than going to a competitor.

House of Lords Report Warns of Epidemic

Here are some very worrying extracts from The House of Lords Science & Technology Report (6th), published 24th July 2007.

The number of people suffering allergic reactions has trebled in the last 20 years with a third of the population estimated to suffer at some point in their lives.

3.3 million people in England have a recorded diagnosis of allergic rhinitis at some point in their life, and one person in every 135 of the population was diagnosed in 2005.

It estimated that 2.3 million people in England suffer from multiple allergic disease (asthma, hay fever, ecxema, anaphlaxis), and that every prevalence rate had increased by 48.9% between 2001 and 2005.

An estimated 5.7 million people in England are affected by asthma, and one person in 192 in the population was newly diagnosed during 2005.

Jules Payne from the British Allergy Foundation agreed with the findings. She said: "The problem is clearly at epidemic levels, which the House of Lords report has recognised."

Results of a survey by Cornell University

49% of travellers surveyed said the availability of allergy friendly rooms would cause them to choose a particular hotel over comparable options without such rooms.

58% overall said they would be willing to pay a premium for staying in an allergy friendly room.

65% said they thought an allergy friendly room should cost at least 10% more than a comparable, non-allergy friendly room.

Very interestingly, 81% of those who did not have issues with allergies still said they would prefer an allergy friendly room.